One woman. Every version of her day.
"My hope is to empower women to feel confident and authentically themselves as they effortlessly navigate the beautiful chaos of life."
Laura King
Why Heiych
There are a million little things slowing women down every day. Overloaded shoulders. Bags that look good but don’t work. Bags that work but don’t feel like you. At Heiych, we design for real women with beautifully full lives. There was a gap between function and style, between work, motherhood, travel, and everyday life. So we created our H Bags to fill it. Thoughtfully designed, lightweight, and made to move with you, our bags are built to keep up with every version of your day, without asking you to compromise who you are or how you carry yourself.
Who We Are
Heiych represents the spirit of my boys, H and H, who inspire me daily. Founded in late 2024 with the rhythm of working mum life and travel in mind, I decided to design one bag that can keep up with it all. My aim has always remained the same: to offer minimalist design and functionality so we can enjoy the quiet moments in between.
#1
Design
It all begins with a spark of inspiration, often drawn from the vibrancy of everyday life. From there, our founder Laura King delves into the intricate details, refining each concept with precision and care. Our design ethos is rooted in modern living: versatile, minimalist, and effortlessly chic.
#2
Creation
All Heiych bags are meticulously crafted under the creative direction of Laura King, with a permanent pursuit of both elegance and functionality. Laura takes care of the drawings and our trusted workshops collaborate with us to bring our designs to life.
#3
Impact
We believe in the power of giving back.
That's why we donate 10% of all net profits to charity. Choosing Heiych means investing in quality products designed to simplify your life, while making a positive impact on the world. Together, let's create change and spread kindness, one bag at a time.
THE HEART OF HEIYCH
Laura King
Our journey is guided by the vision and passion of our CEO and founder, Laura King. As a mother of two energetic boys, the driving force behind corporate fashion label 400 Co. for over a decade, and someone who's always chasing the next trip when time allows, Laura understands the challenges and joys of balancing work, family, and everything in between. Her relentless determination and innovative spirit propel Heiych and redefine what it means to build a business, raise a family, and still make room for yourself.
Modern Womanhood
"I wanted to feel like myself and maintain my own sense of style; whether I was doing mum life, running a business, or somehow squeezing in a trip I'd been dreaming about for months. I wanted a bag that looked chic like other designer bags, yet offered the practicality I needed for meetings, school pickups, and flights. I needed organised compartments and an ergonomic design to ease the load. I wanted it to go from my shoulder to my back the second my hands were full, wherever I was and whatever I was doing. And more than anything, I wanted to feel like all of this was consciously contributing to a better world for my boys.
Yes, I wanted a lot.
With Heiych, effortless everyday living became a reality for every version of my day."
Laura King
Connect With Us
Heiych is a female founded Australian bag brand, making light, effortless style part of everyday life.
10% of net profits donated
Australian owned + designed